California Privacy Notice

Effective September 2, 2026

This notice supplements our Privacy Policy for California residents under the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, "CCPA"). It explains what we collect, why, and the rights you have. Where this notice and the Privacy Policy differ, this notice controls for California residents.

1. What we collect

In the last twelve months we have collected the following categories of personal information, all of it to run WakieUp for you:

Identifiers: name, phone number or email, account ID, device identifiers, and IP address.
Contacts and connections you choose to add, verify, or block.
Content you create: video and audio Wakies, notes, Covers you pick, and gift details you attach.
Commercial information: WakieUp+ subscription status and purchase history (processed by Apple, Google, and RevenueCat).
Internet activity: app usage, crash logs, and, on this website, analytics only after you consent.
Sensitive personal information: account credentials (passkeys or verification codes). We do not use sensitive information to infer characteristics about you.

We do not knowingly collect personal information from anyone under 13. Accounts for users under 18 are gated by a parent or guardian.

2. Why we use it

To deliver Wakies at the moment you schedule, to the people you have connected with.
To keep the platform safe: verifying connections, detecting abuse, and meeting our legal duties around child safety.
To process WakieUp+ purchases and gifts.
To improve the app and fix problems.
To communicate with you about your account.

3. Selling and sharing

We do not sell your personal information for money. The free tier of WakieUp is supported by ads, and serving ads can count as "sharing" personal information for cross-context behavioral advertising under the CCPA. You can opt out at any time: in the app under Settings, Privacy, or on this website through the Privacy Choices link in the footer, which also honors Global Privacy Control signals. WakieUp+ removes ads entirely.

We disclose personal information to service providers who process it on our behalf under contract (cloud hosting, media delivery, payments, crash reporting, and content-safety scanning). They may only use it to provide their services to us.

4. How long we keep it

We keep personal information for as long as your account is active and as needed to deliver scheduled Wakies. When you delete your account, your profile, undelivered Wakies, and media are removed and your identity on previously delivered Wakies is anonymized. We keep records we are legally required to retain, including child-safety reports, for as long as the law requires.

5. Your rights

Know: request the categories and specific pieces of personal information we have collected about you.
Delete: request deletion of your personal information, subject to legal exceptions.
Correct: request that we fix inaccurate personal information.
Opt out of sale or sharing: use Privacy Choices in the footer, or Settings in the app.
Limit use of sensitive personal information: we only use it to run your account, so there is nothing further to limit.
Non-discrimination: we will never treat you differently for exercising these rights.

To exercise a right, use Settings in the app, the contact form on this site, or email [email protected]. We verify requests by confirming control of the email or phone number on the account. An authorized agent may submit a request with your written permission. We respond within 45 days.

6. Contact

Questions about this notice: [email protected], or the contact page on this site.